Think Like Google To Get Rank

With billions of searches happening every day, and over 65% of the search market, it’s a obvious that you should be paying attention to Google.  Knowing how the search engine works, what it looks for, and how it plans to evolve are all important to understand if you want to stay ahead of your competition.
By thinking like Google, you will not only learn what makes the world’s largest search engine tick, but how to improve your site for higher rankings as well.
But before we get into that, you need to first understand how search engines work:

How searches work

When you do a search, you may not realize that in the background, thousands of channels, programs and scripts are working to get you the answer within milliseconds.
Google has prepared a great interactive infographic that simplifies and explains how search works. Of course, many changes have been made to this formula over the years, especially as some sites try to game the system and artificially inflate key factors that Google looks at, such as: back links, domain age, and social marketing efforts.
Although no one but Google knows exactly what’s in each algorithm or even how many there are that make a site rank where it does, you can find some good information by looking at what Google has done previously.
It’s important to remember that Google is only as good as the service it provides.  If people make billions of searches, but don’t find what they’re looking for, they’re far less likely to trust them or even worse, use them again.  So it’s in Google’s best interest to give people what they want.

Clues from the past

One way to tell where Google’s going is to look at where it has been. SEOmoz has a list of Google’s algorithm changes since 2000, in which they note all of the minor and major changes in the search engine’s indexing and ranking changes. There are a few common threads that you’ll notice:

• Google is always trying to think one step ahead of spammers and scammers by identifying sites known to harbor malware and devaluing sites that use outdated techniques such as keyword stuffing, doorway pages and invisible text. This shows that you shouldn’t jut avoid these tactics, but also other spammy tactics as they won’t last long. Any quick solution that you can use to boost your rankings probably isn’t wise because Google’s history has shown, that it won’t work forever.
• Google has always felt that content is king, but over the years people have tried to game the system by producing mediocre content. From fighting duplicate content to useless content, Google continues to promote content rich sites that provide readers value and they eventually push down sites that don’t have great content. Your goal shouldn’t be to write tons of content, but instead you need to focus on higher quality content, as those pieces tend to gain more backlinks and rank higher throughout their algorithm updates.
• Links have always been a huge part of rankings and it seems that it will continue to be that way. Over time webmasters have figured out how to build links, but the ones that are still hard to game, are links from relevant authority sites. If you are planning on building links, go for quality and not quantity. As long as your links are relevant, they aren’t keyword rich you should do well in the longrun. The concept of links is also changing… links from social media sites, such as tweets can help. Co-citations may also help your rankings in the longrun.
• When you’re serving billions of pages a day, there’s a clear focus on speed.  Not only has Google’s index updated quicker with the introduction of updates such as Suggest and Caffeine, but sites speed is a major factor that affects the relevancy and conversion rate of your site.  Site speed is just one of 200+ known algorithmic factors that Google takes into account when ranking your site. If you want to boost your rankings, consider optimizing your load time. Just look at how I doubled my traffic by improving my load time.

Another way to keep your finger on the pulse of the search giant is to take a closer look at what it’s currently involved in.  SEO by the Sea highlights interesting features and information from Google’s patent filings.  From Google glasses to leveraging rich snippets, you can learn a lot about the future of Google from these posts.

Likes and Dislikes

I’ve already shared a few notable things that Google dislikes: spam (comment and otherwise), malware, duplicate content, low quality inbound links, a high number of outbound links and so forth.  But what about what Google likes?

• Authoritative content – not just good content, but content with backlinks from relevant authority sites and reviews from peers. An easy way to build links to your content is to follow the steps in this blog post. Also content that contains at least 2000 words tends to rank higher than content that is shorter.
• Cornerstone content – this is information that serves as an often-linked-to resource from other sites. It’s content that doesn’t need to change often because it’s so complete and so relevant that it only need minimal maintenance to stay that way. The Advanced Guide to SEO is a good example of this and it will continually get more and more traffic each day, as it is the most thorough guide to SEO online.
• Social signals – Google measures social networks differently and pays attention to diverse signals.  Votes (likes), shares, posts and bookmarks are just a few of the criteria Google looks for. The more social shares your content gets, the higher you will rank. This is especially going to be more important as Google spends more time and money on Google Plus.
• Personalized experiences – a big trend Google is going after is personalizing their search and product experience to each user. From mobile devices, in which their investing billions of dollars in, to personalized search, Google wants users to receive experiences tailored to their needs. If you can adapt your website to the needs of users, you are likely to rank higher in the longrun. From using responsive design, to tailoring the experience based on history, like Yelp does, it’s all about offering a unique experience to each user.

If Google is so smart, why does _______ still work?

Your search engine ranking may be below a site that you’re 100% certain uses black hat and other underhanded techniques to rank where it does.  This begs the question, if Google is so smart and so advanced, why do some of these techniques still work?
The answer is because Google’s index is delicate.  They don’t want to mistakenly sandbox quality sites or generate false-positives as they did when they declared the whole internet to be full of malware in 2009.
Google’s engineers are hard at work trying to figure out how to maintain a balance of quality results without the changes wrongly affecting sites who have done nothing wrong. So instead of stooping to your competitions’ level, if you use ethical white hat tactics, you’re likely to rank higher in the long run.
From what I’ve seen over the years, sites using unethical tactics may rank high for a few months or even a year or two, but eventually they get caught. If you focus on producing high quality content, and building legitimate links, you’ll eventually rank higher than the people who are taking the quick and easy route. I myself used to take the quick and easy route and ranked for terms like “web hosting” or even “online poker” really high, but eventually Google caught up to me and others and penalized us over time.
Slow and steady really does win the race in the game of “Google”.

Tools of the trade

Another way to get more insights about Google is to use the tools they provide. One of the most important ones to checkout is Webmaster Tools. Here are some of the things Webmaster Tools can tell you, which should give you insights on how Google thinks:

• Page speed – Google used to have page speed data in Webmaster Tools. They now send you to their PageSpeed program, which shows you that they feel load time is important. The reason Google feels page speed being important because they noticed a correlation in which when they rank sites that load slowly, people use Google less frequently.
• Errors – no search engine likes sending people to a site with errors. Google lists out all of the errors they find on your site that you should fix in Webmaster Tools.
• Search queries – if you are trying to figure out a trend on if your traffic is going to go up or down, just look at how many search query impressions you receive. The more you get, the more traffic you should receive. So if you make changes to your marketing strategy and the number of impressions go up, you should do more of it. If the number of impressions goes down, you should do less of it.
• Valuable content – through the use of sitemaps Google will tell you how many pages they are indexing on your site. This should show you what the search giant thinks of your content. If they are indexing a lot of your content they probably feel it is more valuable compared to if you only have very few pages indexed.
• Messages – this is my favorite feature in Webmaster Tools is the messages area. Google will tell you what they see wrong with your website and this is where they will be sending you warnings as well.

If you want to get an understanding of where Google is going and how to adapt with their changes, it is essential that you use Webmaster Tools.

What’s next for the search giant?

Using the programs and services above, as well as other features like Google+, you can get a good understanding of where Google is moving towards. Facebook has been slowly trying to take a bit of Google’s market share by going after search and rolling out their own ad network, but Google continues to adapt and fight back.
You may look at Google Plus and consider it a nice try, but a failure on their part.  But that’s only because you maybe comparing it to Facebook in terms of popularity.  Google Plus is becoming more and more integrated with the things we use every day, similar to Facebook’s universal login.  Recently, they started promoting brands’ Plus pages and showcasing their +1 buttons as a way to encourage more companies to embrace Google Plus.
Beyond Google+, there’s also the Knowledge Graph, Google’s answer to Facebook’s long reach in the social sphere.  The Knowledge Graph collects and connects the who, what, where, when and how of social with search.

Combine this information with the social community and Google Maps, and you get Google Now, a personal assistant for Android smart phones that hopes to “make you a local, anywhere” by giving you the right information at the right time.  This includes sports scores from your favorite teams as they’re playing, the latest train schedule while you’re standing on the platform, and flight details from the moment you reach the gate.  The more Google Now knows about you, the better its recommendations.

jaden smith in a new look hair style

Jada Pinkett-Smith took to her Facebook page to pen a very inspiring who-really-cares letter to her daughter’s hair critics. Before we really knew her cute little 12 year-old even owned a set of pipes and could really sing, we were all gawking over what Willow Smith would do next to her tresses. Willow has been bald, rocked a buzz cut, and has most certainly tried every single color known to any variation of a bag of Skittles.
Is Willow Smith A Poster Child For Individuality Or Is She A Child Rebel?
Will and Jada have both held a strong “it’s nobody’s business” position when it comes to raising their children. So it was quite refreshing when Jada actually spoke out about Willow’s hair:

This subject is old but I have never answered it in its entirety. And even with this post it will remain incomplete.
The question why I would LET Willow cut her hair. First the LET must be challenged. This is a world where women,girls are constantly reminded that they don’t belong to themselves; that their bodies are not their own, nor their power or self determination. I made a promise to endow my little girl with the power to always know that her body, spirit and her mind are HER domain. Willow cut her hair because her beauty, her value, her worth is not measured by the length of her hair. It’s also a statement that claims that even little girls have the RIGHT to own themselves and should not be a slave to even their mother’s deepest insecurities, hopes and desires. Even little girls should not be a slave to the preconceived ideas of what a culture believes a little girl should be. More to come. Another day.

Can you imagine the world of wonderful women we could build if we taught young people to make their own choices? It took me so long to grasp that concept. You know that the notion that my beauty is not defined by what my hair looks like, or how long it was, or even what color it was.
The rule growing up in my house was: No hair cut until I turned 18 years old. And guess what I did on my 18th birthday–I chopped it all off. My parents thought I was being rebellious. But to me, I was snatching my freedom back and showing them I was an actually person. So naturally I completely agree with Jada and I kinda wish that I grew up like Willow.
What do you think of Jada’s response? Do you agree that children should have the freedom to express and style themselves?

Beautiful Alia Bhatt

Alia Bhatt, who is on the cover of the December 2012 issue of Grazia, unveiled the magazine’s party edition at an event recently. I think she looks lovely in these pictures – I really like that she kept her look young and fun, and of course it doesn’t hurt that she’s smiling for pictures a lot more now! I gotta say though, posting new pictures of her really makes me nostalgic for that period of my life where I felt like I was only blogging pictures from the Student of the Year promotion rounds. *lol* Not that I was complaining, those three made for some very good eyecandy… but for now, at least, have a look at more pix of Alia from this event! 

http://www.missmalini.com/2012/12/07/photos-alia-bhatt-unveils-grazia-party-edition/

Different Aspects of Self Sufficient Living

Practicality, simple living and self sufficiency are the key eminent factors that play widely to enrich lives. In this fast convulsing economically charged field, it is of utmost importance to be self sufficient and depend as less as possible on the non-renewable sources of energies. However, this can only be achieved through practical living and opening the specs of mind. This can be promoted through the household environment only. In fact, you don't need to be extraordinary rich, knowledgeable or skilled. All you need to do is to slither towards the environment.

In order to become self sufficient, most of the people attach themselves to the environment and live on farms to grow their own food. This will substantially minimizes the overall bills on vegetables, salad and other medicinal herbs. In most of the places, people choose to prefer solar heating, solar cooking, solar lighting in order to save electric energy. In fact, it is the simplest form of living and fosters easy living. In formal terms, solar power is the total conversion of sun rays (sunlight) into electricity, either directly using photovoltaics, or indirectly using concentrated solar power. It is the simplest technique to tap mighty solar energy and use it for daily living.

Every body knows, solar energy is free and is available throughout the day without any sort of interruption. People all across the earth can effectively use solar energy in heating, cooking and lighting. It needs no extra knowledge or skills to use its energy. Heat energy direct from the sun has great remarkable potential and can change everything dramatically. Today, it is not only used in the residential applications, but also in the commercial application on mass scale. This is the finest example of simple living, energy conservation, self sufficient living and above all survival skills.

Besides, using solar power for self sufficient living, people also choose the art and science of being a homesteader; it helps them to live on land and grow their food and build shelters. It also serves the ultimate goal of simple living and also addresses survivalism. In essence, self sufficient living is a wide ranging topic with different aspects of perception and living. All it needs little knowledge and in fact, it can be conveniently through lack of space, time or money.